Whether you’re a seasoned or a newbie social media user, this book will introduce you to posting schedules, timesaving applications and content-rich websites that will help you economize the time you spend using social media to promote your books. You will learn:
- How to create and perfect your author platform.
- Where great content exists on the Internet and how you can use it to further your brand within your niche.
- The importance of being social and applications that make this task easy and fun.
- Tools that enable you to track and measure your success so you can better understand the return on investment of your valuable time.
- Which tools prevent you from accessing the Internet when the time comes to sit and write that next book.
- Exercises for introverted writers to help you feel comfortable on the social web.
By Frances Caballo
In today’s world, we could all use a virtual assistant to help us sort the spam from the spin and dig up the nuggets of information relevant to our lives and the genres we write. Enter the world of content curation. Curating content is the task of cutting through the slush in your news feeds, in-boxes, and blog feeds and selecting the best and most relevant content that applies to your niche.
Become Known within Your Niche
If you are confused about what you should post, here are eight tips to guide your curation:
1. One way to approach curation is to specialize on targeted topics. Don’t try to curate all topics. Become known by what you talk about online. If you write paranormal romance novels, curate about that genre. Do you write memoir? Find information about workshops, conferences, and other opportunities where your followers can learn more about the craft.
2. If you are writing a cookbook filled with delicious gluten-free recipes, you can also post the latest findings about celiac disease or about new food manufacturers making it easier for those allergic to wheat and gluten to follow a strict gluten-free diet.
3. If your novel features a woman entrepreneur or CEO, you can sometimes focus on writing about issues that women in business face or issues related to math and science education in the schools or efforts to overturn gender discrimination in various parts of the world.
4. If your novel is set in France, look for images that depict the particular era you write about. Where do your characters live? On Pinterest, look for images of Paris, Rouen, or wherever your characters might dwell as well as pictures of the surrounding areas. You can also create pinboards of what your characters would wear as well as the meals they would enjoy.
5. If your book is about hiking, look for information on new equipment that makes camping and backpacking easy, discuss great hiking trails, and look for images taken in wilderness areas.
6. If you write historical fiction, your curation might include current political events in the countries your books are staged and images of the gowns the women wore in the era you depict. If you love to write about the 1960s, create pinboards on Pinterest that include retro bell-bottom pants, white boots, flowered skirts, and peasant blouses.
7. Do you write about vampires? Review movies that feature vampires or explore myths about the walking dead. Do you write poetry? Include quotes from your favorite poets when you tweet, post on Facebook and LinkedIn, and pin on Pinterest.
8. Refrain from curating about presidential elections and other divisive issues, the opening of a zoo, and the Fourth of July parade in your town. Narrow your focus and become known for always posting the best and most up-to-date information in your field.
On your blog and your social media accounts, your reputation rests on the content you disseminate. Become an authority in your niche so that people will want to follow you, and refrain from annoying others with political stands. Remain objective and stay clear of the potentially alienating arguments that can occur in some pockets of social media.
About the Author: Frances Caballo is a social media manager for writers and author of Avoid Social Media Time Suck: A Blueprint for Writers to Create Online Buzz for Their Books and Still Have Time to Write, Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books and Blogging Just for Writers. Presently, she is the social media manager for the Women’s National Book Association-SF Chapter, the San Francisco Writers Conference, and the Bay Area Independent Publishers Association. You can find her on Facebook, Twitter, LinkedIn, Pinterest, and Google+.
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