8 Content Curation Ideas for Writers (and a book giveaway about using social media)

At the Lit Ladies, we are so excited to be a part of this WOW! Women On Writing blog tour for the incredibly helpful book,
Avoid Social Media Time Suck: A Blueprint for Writers Who Want to Create Online Buzz for Their Books and Still Have Time to Write.  Sandwich Lady, AKA, Margo L. Dill, was lucky enough to read this book and loved all the helpful links and new sites that she had never heard of before. She also enjoyed the schedule for social media, showing which times you should post on which sites to be most effective. But most of all, she loved the blogging chapter. It gave her some great ideas to use on our very own Lit Ladies blog! Here’s what Avoid Social Media Time Suck is about:
Synopsis: Social media is no longer an option for writers–it is a required element of every author’s platform. If you’ve been avoiding Facebook, Twitter, Pinterest, and other social networks because you think tweeting and posting will take large chunks of time out of your day and leave you with little time to write, think again. Using social media to market your books doesn’t need to be time consuming. And with the four-step formula you’ll find in this book, it won’t be.

Whether you’re a seasoned or a newbie social media user, this book will introduce you to posting schedules, timesaving applications and content-rich websites that will help you economize the time you spend using social media to promote your books. You will learn:

  • How to create and perfect your author platform.
  • Where great content exists on the Internet and how you can use it to further your brand within your niche.
  • The importance of being social and applications that make this task easy and fun.
  • Tools that enable you to track and measure your success so you can better understand the return on investment of your valuable time.
  • Which tools prevent you from accessing the Internet when the time comes to sit and write that next book.
  • Exercises for introverted writers to help you feel comfortable on the social web.
But that’s not even the best part! Frances Caballo, the author of this book, also provided The Lit Ladies with a copy to giveaway AND she wrote this guest post article below which is perfect for


Frances Candid Shot 12-5-138 Content Curation Ideas for Writers

By Frances Caballo

In today’s world, we could all use a virtual assistant to help us sort the spam from the spin and dig up the nuggets of information relevant to our lives and the genres we write. Enter the world of content curation. Curating content is the task of cutting through the slush in your news feeds, in-boxes, and blog feeds and selecting the best and most relevant content that applies to your niche.

 Become Known within Your Niche

If you are confused about what you should post, here are eight tips to guide your curation:

 1. One way to approach curation is to specialize on targeted topics. Don’t try to curate all topics. Become known by what you talk about online. If you write paranormal romance novels, curate about that genre. Do you write memoir? Find information about workshops, conferences, and other opportunities where your followers can learn more about the craft.

2. If you are writing a cookbook filled with delicious gluten-free recipes, you can also post the latest findings about celiac disease or about new food manufacturers making it easier for those allergic to wheat and gluten to follow a strict gluten-free diet.

3. If your novel features a woman entrepreneur or CEO, you can sometimes focus on writing about issues that women in business face or issues related to math and science education in the schools or efforts to overturn gender discrimination in various parts of the world. 

4. If your novel is set in France, look for images that depict the particular era you write about. Where do your characters live? On Pinterest, look for images of Paris, Rouen, or wherever your characters might dwell as well as pictures of the surrounding areas. You can also create pinboards of what your characters would wear as well as the meals they would enjoy.

5. If your book is about hiking, look for information on new equipment that makes camping and backpacking easy, discuss great hiking trails, and look for images taken in wilderness areas.

6. If you write historical fiction, your curation might include current political events in the countries your books are staged and images of the gowns the women wore in the era you depict. If you love to write about the 1960s, create pinboards on Pinterest that include retro bell-bottom pants, white boots, flowered skirts, and peasant blouses.

7. Do you write about vampires? Review movies that feature vampires or explore myths about the walking dead. Do you write poetry? Include quotes from your favorite poets when you tweet, post on Facebook and LinkedIn, and pin on Pinterest.

8. Refrain from curating about presidential elections and other divisive issues, the opening of a zoo, and the Fourth of July parade in your town. Narrow your focus and become known for always posting the best and most up-to-date information in your field.

On your blog and your social media accounts, your reputation rests on the content you disseminate. Become an authority in your niche so that people will want to follow you, and refrain from annoying others with political stands. Remain objective and stay clear of the potentially alienating arguments that can occur in some pockets of social media.

 About the Author: Frances Caballo is a social media manager for writers and author of  Avoid Social Media Time Suck: A Blueprint for Writers to Create Online Buzz for Their Books and Still Have Time to Write, Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books and Blogging Just for Writers. Presently, she is the social media manager for the Women’s National Book Association-SF Chapter, the San Francisco Writers Conference, and the Bay Area Independent Publishers Association. You can find her on FacebookTwitterLinkedInPinterest, and Google+.

Want to win a copy of Avoid Social Media Time Suck? Enter below!

a Rafflecopter giveaway


  • I use a variety of social media – FB, Twitter, LinkedIn, and write a blog. It’s a fine balance, using social media. I can see the merits, but it’s frustrating to me that it takes away from valuable creative time.

    • Dawn: I have now added Tumblr, too. I really like it and it’s supposed to be good for YA authors, so we’ll see.

  • We have a trend going on here, Sandwich Lady, after our fun weekend at the MWG Conference and talking all about platform building and the importance of social media. Being the Spirit Lady that I am, I have to follow my intuition with social media b/c otherwise it’s completely overwhelming. Right now, I’m intentionally focusing on FB and Twitter as my two main social media outlets. I’ve actually had some people warn me off of Pinterest, “Don’t do it! You’ll never get off of there!” So I am avoiding that for right now. Cool post.

    • I have a Pinterest account and I recently started a board called, “Things on here I will actually do.” :) Because there are so many cool ideas, but no way I could ever do even 1 percent of them.

  • Dawn: Social media doesn’t have to take time away from your creative endeavors. In my new book, I describe a strategy that can help you to accomplish your social media marketing goals in 30 minutes a day. You might spend more time than that at the beginning, but over time you’ll have a system in place that you can rely on and that will economize your time.

    Spirit Lady: I really like your strategy of only using FB and Twitter for now. I always advise clients to start with one or two social media platforms. Then over time, when they feel comfortable with them and if it makes sense for the demographic they are trying to reach, they can branch out and become involved on other social media networks. Regarding Pinterest, I mostly use it as my fun social media. I have some inboards that are business-related but I mostly go to Pinterest when my eyes need a rest from blocks of text and I want to spend five minutes doing something fun. It hasn’t been a “time suck” for me but I know that some people can get stuck on it simply because it’s fun and easy. It’s also a powerful tool — more powerful than Facebook for sales.

    Literary Ladies: Thank you for offering to be a part of my blog tour!!

    • Frances: We are just happy that you wrote this book! Thanks for letting us be a part of your tour!

  • Thank you, Lit Ladies, for hosting Frances as part of her blog tour. I found this post to be so helpful and I hope your readers do, too!

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So, what do you think?