20 Sep

Swag..What is That?

First I will define Swag per Webster Dictionary: Noun “Stolen Property”. That is definitely not how I use the word Swag. Another definition “A slang term used to describe free stuff and giveaways offered by vendors at trade shows to encourage attendees to visit their booth.” This definition better describes what authors Swag is.

My own definition – Free Stuff! Swag can come in many forms. A lot of authors make bookmarks and buttons with their book cover with their social media information on it (website/blog/facebook/twitter/etc)

I wanted to do something a little different for my Swag. I follow many authors on Facebook. Shannon Messenger made some amazing bookmarks – I loved them! I wanted to make some for The Kindling. I researched the web and found this YouTube video that described how to make charms out of scrabble pieces.

Here are my steps to making Swag.

I had to buy a Scrabble game, you can buy pieces on Etsy and amazon, I didn’t have time to wait for delivery. I wanted to make them for a speaking engagement at the MORWA meeting the 21st. The Scrabble game cost me $18.99.

I purchased Mod Podge from a local craft store (Michael’s) and the Mod Podge glaze (Diamond Glaze is also used) needed to make the charms sparkle.

First: Print your book cover small enough to fit a scrabble piece. (Note: the pieces are not exact).

Second: Glue the paper on the Scrabble pieces with Mod Podge, wait a day for them to dry.

Third: Use a metal nail file to trim the edges of the paper that may have hung over the Scrabble piece.

Fourth: Use the glaze and cover the pieces. It’s best to outline the all the sides then fill in the middle. Do not shake the bottle – it will produce bubble. Wait 24 hours

Fifth: Glue on the bail, I used E6000 glue. I bought the bails on-line 100 for $10.

Charm Front

Charm Back

Finished Charm on a Necklace





















You can tie ribbon to them and use as bookmarks, or as a charm to a necklace. It’s a great giveaway and cost approximately $1 each. It does take time and patience – but it’s worth it in the end.

Just another day in the life of a Busy Lady!


  • Ooooooooooo and Ahhhhhhhhhh. Love. What a cute and affordable idea. You get kudo points for being clever, creative and having cute promotional swag to show for it.

    • Thanks so much! It was fun to make.

  • I could also see these as a giveaway for a book/blog tour.
    Do you really think I could do this? I don’t know. . .

    How many did you make?

    Can we hire you out?

    Can we have a craft party instead of critique group? :)

    • LOL it’s easy Sandich Lady, you could do it. I can help too. I have all the supplies needed. Just need your cover printed out on paper. Your middle grade and YA would love these for sure!

  • Very neat. How did the MORWA members like them?

    • They did! It was a sucess!

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